Official Kuliko Canada Blog: Website Designing Toronto, SEO Services & Web Development: December 2013

Wednesday, 11 December 2013

Video: Matt Cutts Answering Questions to Guest Blogging, Mass Emails, Article Spinning

Matt Cutts, Google’s head of search spam, answers a question about Guest Blogging (Again) in his latest video where a user writes in to ask:

I predict that in future Google will penalize guest blogging sites. Any insights on guest blogging as spam?
Google baba, Mumbai, India

Here is the video for you all to watch:

Cutts made a few points within the video ..via (Search Engine Land)

Don’t make guest blogging your only link building strategy

Don’t send out thousands of mass emails offering to guest blog to random sites

Don’t use the same guest article on two different sites

Don’t take one article and spin it many times

Checked with reference to the documents mentioned below…

YouTube: http://www.youtube.com/GoogleWebmasterHelp
Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/
Webmaster Central: http://www.google.com/webmasters/

I find this video from an official twitter account @googlewmc. it's very informative and i enjoyed very much.

See Matt’s previous video on the topic here

John Kuliko is a Search Engine Optimization Expert for Kuliko Canada. For more information on his seo services and web development services, go to the main website at http://www.kuliko.ca. Follow us on @JohnKuliko and on Google Plus at https://plus.google.com/111510151647324850887

Tuesday, 10 December 2013

5 Actionable Guest Blogging Tips and Tricks to Follow In 2014

Guest Blogging – The art of getting your post onto other people’s sites is one of the things that are often mentioned in internet marketing as a way to get more traffic and authority for your site. The traffic arrives if you choose the sites you guest blog on carefully as does the inferred authority. So what can you do maximize the chance of getting your guest post accepted?

1. Choose potential sites carefully

However you’re choosing potential sites to host your guest post, you need to spend some identifying them.

Take a look around the sites and work out whether there’s any interaction between the sites and its readers. Usually this is by way of comments and you need to check a few pages to see whether or not the comments are helpful and contribute to the post made.

It also helps if the owner and the guest poster answer any question or points raised in the comments.

2. Lurk for a While

Much the same as you would do in a forum, go back to the site over the next few days and get better taste for it.

This does involve time – there’s no shortcut for that – but can make all the difference between finding a good sites or not.

Much like you wouldn’t spend time in a forum if you where the only one posting there, the same applies to sites where you are considering submitting a guest post.

3. Contribute

Once you have got a feel for the site, the next step is to contribute to it.

That means adding your helpful comments to some of the posts.

Keep a note of when you have placed a comments and how long it takes to approve.

Sites that automatically approve comments are unlikely to have the kind of quality control standards that you’re going to need to make it worth your while submitting post.

Read - Importance of Guest Blogging Can Grow Your Online Business

4. Check out the Guest Posting Guidelines

Sites that regularly accept guest posts usually have a page that tells you want they expect and how to send in your proposed post.

Some will be happy with just a title and some points of what you’re likely to cover. Other will prefer the complete article. It varies (remember, there are humans involved in this!)

Once you have read the guidelines, you have ready to submit either the full article or an outline. Which leads us on the final step:

5. Write your guest post

This is maybe the easiest part of the process, assuming that you are already happy writing posts for your own sites and article sites or that you have created guest posts already.

Follow the guidelines for you chosen site including writing style and length of the guest post.

Make sure that you don’t pad out the post just to meet a word count – this should be amongst your best work, not some run of the mill stuff, as its showcase you.

The double check your proposed guests post for spelling and grammar before sending it off and waiting.

In the latest webmaster help video, Google's Distinguished Engineer Matt Cutts Answering Questions to how can I guest blog without it appearing as if I paid for links?

Here is the video for you all to watch:

Follow these basic Guest Blogging Tips to boost traffic into your website or blog. I have written this short article with my own experience.

Article Source - http://araghu.wordpress.com/2013/12/10/5-actionable-guest-blogging-tips-and-tricks-to-follow-in-2014/

Monday, 9 December 2013

Video: Matt Cutts On How can a site recover from a period of spamming links?

Wednesday, 4 December 2013

Video: Matt Cutts Answering Questions To Content Stitching

Matt Cutts, Google’s head of search spam, answers a question about content stitching in his latest video where a user writes in to ask:

Can a site still do well in Google if I copy only a small portion of content from different websites and create my own article by combining all, considering I will mention the source of that content (by giving their urls in the article)?

Here is the video for you all to watch:

Today's webmaster video: Is it a good practice to combine small portions of content from other sites? http://t.co/s5b8YvIYYf
— Matt Cutts (@mattcutts) December 4, 2013

Video Transcription

Yahoo especially used to really hate this particular technique,” says Cutts. “They called it ‘stitching’. If it was like two or three sentences from one article, and two or three sentences from another article, and two or three sentences from another article, they really considered that spam. If all you’re doing is just taking quotes from everybody else, that’s probably not a lot of added value. So I would really ask yourself: are you doing this automatically? Why are you doing this? Why? People don’t just like to watch a clip show on TV. They like to see original content.

They don’t just want to see an excerpt and one line, and then an excerpt and one line, and that sort of thing,” Cutts continues. “Now it is possible to pull together a lot of different sources, and generate something really nice, but you’re usually synthesizing. For example, Wikipedia will have stuff that’s notable about a particular topic, and they’ll have their sources noted, and they cite all of their sources there, and they synthesize a little bit, you know. It’s not like they’re just copying the text, but they’re sort of summarizing or presenting as neutral of a case as they can. That’s something that a lot of people really enjoy, and if that’s the sort of thing that you’re talking about, that would probably be fine, but if you’re just wholesale copying sections from individual articles, that’s probably going to be a higher risk area, and I might encourage you to avoid that if you can.

Checked with reference to the documents mentioned below…

YouTube :http://www.youtube.com/GoogleWebmasterHelp
Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/
Webmaster Central: http://www.google.com/webmasters/

I find this video from an official twitter account @googlewmc. it's very informative and i enjoyed very much.

Monday, 2 December 2013

Understanding Google Hummingbird Algorithm Update By Kuliko.ca

Google’s Biggest Algorithm Update Since 2001

Google officially announced the hummingbird algorithm update that affected 90% of all search queries on September 26, 2013.

Hummingbird aims to describe the “precision and speed” for which Google will now provide search result based around conversational, semantic search.

Previous Algorithms Incorporated Into Hummingbird

Hummingbird is a completely new algorithm that incorporates all previous algorithm including PageRank, Panda and Penguin.

Current SEO strategies still apply. Social signals, relevant backlinks from reputable, established websites and quality content are just some of the 200 ranking factors that make up the Hummingbird algorithm.

Semantic Search & User Intent

Hummingbird is based on semantic search technology. Semantic search seeks to understand the searcher’s intent and the meaning of the query rather than parsing through keywords used in the search query. Google is using “form based” or “template” queries to answer questions at scale in real time. You can see this evidenced clearly in a recent patent, “Interactive Query Completion Templates, introduced in Aug 29, 2013.

Hummingbird aims to understand the entire query and provide accurate answer based on what searcher wants, rather than returning pages with SEO-friendly keywords used in the search query.

Improved Mobile Search

With so many searchers occurring on mobile devices, Hummingbird focuses heavily on mobile and voice search. It is also smarter at understanding conversational search and complex quires as questions.

If your site is well optimized for mobile searches, you may see an increase in mobile traffic.

Emphasis From “keywords” to “Answers”

Hummingbird represents a paradigm shift from keyword based search to conversational search. This means the algorithm is designed to return “content specific answer” rather than “keyword optimized web pages”

This means keyword research needs to more semantic and personalized for your target audience.

More Personalize Results

Hummingbird represents a paradigm shift from keyword based search to conversational search. Hummingbird aims to understand the user’s intent behind asking the question and context such as location, social connection on Google plus, previous searches and other information that Google already knows about the searcher.

Organic search on Google is now much more personalized, and the same search can yield different results to a particular searcher, based on their unique circumstances and intent.

Optimized For Your Target Audience Rather Than Keywords

Content that speaks directly to your target audience is now a priority. To rank on Google Search, figure out the many question potential customers many ask about your products and services, and produce subject relevant, meaningful and detailed answers that directly answers those questions.

If you are focused on addressing your customer’s needs you are more likely to rank according to Google’s Hummingbird Algorithm.

Article Source - http://araghu.wordpress.com/2013/12/02/understanding-google-hummingbird-algorithm-update/