Tuesday 29 October 2013

5 Basic Tips to Know Before Starting a Google Blogger Blog and The User Experience

Use Custom URL for posts – 

Blogger generate URL for all the posts automatically. To make your post Search Engine Friendly, it is recommended to use the custom url for every post. Make this url informative and related to post topic.
Use Custom URL for posts_Blogger

Make All External Links Nofollow –

Add Nofollow attribute on all the external links from your blog even to your social networks profiles.
Make All External Links Nofollow_Blogger


Add Proper Labels – 

Use the proper labels on all the blog posts. Use maximum Two-Three labels for each post.
Add Proper Labels_Blogger

Use Alt Attribute for Images – 

Add alt attributes on all the images used in your blogger blog. This will increase the traffic form the image search engine. Add that alt attribute which will describe the image properly.
Use Alt Attribute for Images_Blogger


 Use Meta Tags – 

Add proper Meta Tags in your blog. Meta tags are used to provide the information of your blog and post pages to the search engine. So add meta tags for your blog’s homepage and also add meta description on each blog post.
Use Meta Tags_Blogger

Bottom Line - 

Blogging might be a complete new experience when you start making it SEO friendly. You will experience a change in the blog traffic no matter its referrer or direct or natural and organic. Remember which you write for people and not for search engines and simultaneously you are creating it SEO friendly too with appropriate content as well as techniques.

Here is the video for you all to watch: -


John Kuliko is a Search Engine Optimization Expert for Kuliko Canada. For more information on his seo services and web development services, go to the main website at http://www.kuliko.ca. Follow us on @JohnKuliko and on Google Plus at https://plus.google.com/111510151647324850887

Friday 25 October 2013

REL="AUTHOR": EASY STEPS TO IMPLEMENTING GOOGLE AUTHORSHIP MARKUP BY KULIKO.CA

The long-awaited Google Authorship Markup Tool was introduced in June 07, 2011, announced Via Google Webmaster Central Blog. Authorship will allow you to link your Google+ personal profile to your unique content at any place around the web, although Author Rank is the concept that Google could use data gathered via Authorship to build trust and recognition results for personal authors that might influence search result rankings with regards to content.

What is Authorship?

Google Authorship is an effective way to get quality content on the Google’s search result. It is markup system which links author to their work, through their Google+ profile.

Setting up Authorship


There are a few points you may need so that you can step up Author Rich Snippets:

1.    The very first thing that you may need is a Google+ account.
google-plus.jpg

2.    You can sign up for Google Authorship at https://plus.google.com/authorship. You may be required to submit your e-mail address to Google. Regardless of how many articles or blog posts you publish on your own domain, you simply need to submit the email to Google just once. This email address will then be included to the Contributor section of the Google+ profile.

Google Authorship.png


3.    Click the Contribute to section with your Google+ profile. Click on “Add a custom link” and type in the URL for your site. Check out the snapshot mentioned below…
CpWz_004.jpg


4.    Add a link to your Google+ profile from your webpage. You need to put this code on the <head> section of your website – when you don’t have access, asks your website company to add it for you. The link should look like this:
<link rel=”author” href=” [profile_url]“>
You need to replace [profile_url] with your Google+ profile URL, so the link would look like this:
<link rel=”author” href=”https://plus.google.com/111510151647324850887″>

5.    Once you create your Google Authorship as explained above you may check your results while using Structured Data Testing Tool. Click here to confirm you set up Google Authorship at http://www.google.com/webmasters/tools/richsnippets. (You could possibly not see benefits quickly, so be patient & check back in a few days in case your site won't appear the first time.)

Enter your site and click Preview. Google will show the results below and confirm no matter whether or not you've properly claimed Authorship.
CpWz_005.jpg

Bottom Line

When you follow these techniques probably right after a while Google starts showing your authorship picture along with your information beside both of your content into their searches, while I have to declare that they may not assurance that, so all the best on this.

John Kuliko is a Search Engine Optimization Expert for Kuliko Canada. For more information on his seo services and web development services, go to the main website at http://www.kuliko.ca. Follow us on @JohnKuliko and on Google Plus at https://plus.google.com/111510151647324850887 

Sunday 20 October 2013

Web Designer Tips: Best SEO Web Design Practices for 2014 by Kuliko.ca



These days most web designers do much more than design the appearance and come to feel of a website. They frequently play a significant component in writing the front end code. This means that many in the SEO or Search Engine Optimization responsibilities should drop on the designer. Even so, there's a massive range of website designers which don't recognize this topic very well to make a website which is absolutely optimized for search engines.

This post is here now to give some essential tips you can improve a website’s SEO and ultimately their online visibility. Using these foundations in place, you will expand the peace of mind of perceptive the site you spent time designing (and developing) is currently a top competitor for search engine exposure. You might also get some of such strategies also go far in enhancing user understanding as well.

Keyword Research | Best-Practice -

Keyword analysis is definitely an essential part of effective website design. This is valid if you're a complete beginner or you've been around the globe of Online marketing to get a long time. Keyword research will allow you to choose the best area of interest you intend to target, and definitely will let you to target your time and effort where you'll see the greatest results. You may target Key-phrases which may have easier competition or more traffic, and the advantages are going to be given to your website with regards to high search rankings and more website visitors.
The most essential step is keyword research when you go with the wrong keyword and key phrase in which case you will fail in the benefits instead of subject how it is excellent you’re other steps, For Example - If you go with keyword like "Sell Mobile Phone" & pay $$$$ on SEO services you'll get $ 0 returns, and you may choose other keyword and key phrase & make $$$ from using it without investment. 

The Key to a successful website is unique and relevant content …

Keyword Research

  • Research – Analyze and pick the appropriate keywords in URL’s.
  • Usage – Do your website pages use the words and Keyword Phrases you want to be found for?
  • Include – Be sure to include your targeted keywords in the Meta data of your website (URL’s, page titles, images alt tag, body text, page headlines).  
SEO Tools –

Descriptive page URLs | Best-Practice -

Replace common page descriptors with keywords. Instead of calling a webpage www.example.com/products_new?cat=2&sort=c. Provide the search engines some substance to get on to - " www.example.com/caregory/page-name " informs much more of the story.
  • The text in a URL is a ranking factor
  • Create good anchor text
  • URLS can support navigation
  • Search engines make use of the URL in the SERPs

Image Optimization | Best-Practice -

Image Optimization
The most overlooked aspects of Search engine optimization is images. Most websites have a lot of images but very few basically implement SEO tactics for them. Not putting on SEO methods along with your images (Alt Tag) means that you are missing out on useful visitors from Search Engine like Google, and that is one of Google's hottest qualities.

Here is Search engine optimization (SEO) recommendations that will help you take benefits famous the concerns which are being done for Images.
  • Use Descriptive Image Names and Files Name
  • Use Descriptive Alt Tags. For Example <img src="SEO-services.jpg" alt="SEO Services" /
  • Use Descriptive Anchor Text... For Example
To check out all our Cricket videos, <a href="videos.html">click here</a> for the entire listing.
However, rather than the simple "click here," you might rewrite the anchor text more descriptively as:
Feel free to browse all of our <a href="videos.html">Cricket videos</a>.

Search Engine Friendly Navigation | Best-Practice -

A navigation menu is an important factor of a website. A fantastic navigation menu allows your visitors browse through your website properly … Use CSS to improve the design of your website navigation menu. Flash, JavaScript as well as image-based navigation menu might be a dead-end with the major search engines, like Google.

Search Engine Friendly Navigation

There are two major factors to think about when designing your website’s navigation menu:

  • Your most important concern must be on your site visitors. Your sites navigation menu must be designed in the easy structure which will enable your visitors identify the appropriate material they're looking for easily and quickly.
  • The second most essential concern must be the search engines. Your website’s navigation menu should be created as search engine friendly as you possibly can, to make sure that Google as well as all other search engines can crawl and index every page of content. This can be an important part of the search engine optimization process.

Social Media Integration | Best-Practice -

Social media is one of the top widely used online marketing resources nowadays. With no doubt, social media marketing provides coverage for your specific customers like not any other program of online marketing can perform. Integrating social media to your website can provide importance in the number of ways. It may give a funnel for new website visitors to subscribe as well as engage with the brand, it may promote social sharing by visitors via their particular social media accounts, and it may have a better impact if it comes to your website’s rankings in search results. 

Here are 6 ways to integrate your social media into your web design ..
  • Adding Social Share Buttons to Your Website/Blogs
  • Adding Facebook Comments to Your Website/Blogs
  • Adding Google Authorship to Website Contributors
  • Allow social logins to make it easier to connect with you
  • Make your design social media friendly
  • Make content shareable
  • Incorporate Facebook Reviews into your website
  • Embed videos when appropriate
 
As a final point, I would personally suggest uploading an XML Sitemap on your server, because this will help the Google find, index, and rank your website. 

All this tips are useful in 2014 and even it future...


To find out how a Website and SEO will help your business get found on the Search Engine, generate new leads, and turn them into paying customers, go to: http://www.kuliko.ca