Wednesday 20 November 2013

Google's Matt Cutts: Should I Use The Disavow Tool Even if There's Not A Manual Action On My Site


Matt Cutts, Google’s head of search spam, answers a question about meta descriptions in his latest video where a user writes in to ask:

Should webmasters use the disavow tool, even if it is believed that no penalty has been applied? For example, if we believe 'Negative SEO' has been attempted, or spammy sites we have contacted have not removed links.
James, Bristol, UK
 Here is the video for you all to watch:

Video Transcription

 The main purpose of the tool is for when you've done some “bad SEO” yourself, or someone has on your behalf.

At the same time, if you’re at all worried about someone trying to do negative SEO or it looks like there’s some weird bot that’s building up a bunch of links to your site, and you have no idea where it came from, that’s a perfect time to use Disavow as well.

I wouldn’t worrying about going ahead and disavowing links even if you don’t have a message in your webmaster console. So if you have done the work to keep an active look on your backlinks, and you see something strange going on, you don’t have to wait around. Feel free to just preemptively say, ‘This is a weird domain. I have nothing to do with it. I don’t know what this particular bot is doing in terms of making links.’ Just feel free to go ahead and do disavows, even on a domain level.

Checked with reference to the documents mentioned below…
I find this video from an official twitter account @googlewmc. it's very informative and i enjoyed very much.

John Kuliko is a Search Engine Optimization Expert for Kuliko Canada. For more information on his seo services and web development services, go to the main website at http://www.kuliko.ca. Follow us on @JohnKuliko and on Google Plus at https://plus.google.com/111510151647324850887

Monday 18 November 2013

Meta Description Is Important for Every Page

Is it necessary for every page to have a meta description?
Google’s head of search spam Matt Cutts from discussing it further in a new Webmaster Help Video in response to the user-submitted question:
Is it necessary for each single page within my website to have a unique metatag description?
Walter, Leiden, Netherlands
Here is the video for you all to watch:



Video Transcription

 Cutts advised that you can have a unique metatag description or you can pick to have no metatag description. However, you should not have a duplicate metatag description. He also included that whenever you register and verify your website on free Google Webmaster Tools, the team will confirm if it recognizes identical metatag description or something worth avoiding.

Matt added that it is usually extremely hard for you to come up with a unique metatag for every page on your website. There are however, a couple of pages like the homepage or those that have important ROI that should have unique & hand made meta descriptions. But, in general, instead of have one meta tag description repeated again and again on your website, Cutts said he would either go ahead and make sure that there's a unique one for pages that really matter or just leave it off and Google will make the snippet for you. But, don't have the duplicate ones within the page.

Checked with reference to the documents mentioned below…
I find this video from an official twitter account @googlewmc. it's very informative and i enjoyed very much.

John Kuliko is a Search Engine Optimization Expert for Kuliko Canada. For more information on his seo services and web development services, go to the main website at http://www.kuliko.ca. Follow us on @JohnKuliko and on Google Plus at https://plus.google.com/111510151647324850887

Wednesday 13 November 2013

Maile Ohye On Creating a SEO strategy (with Webmaster Tools!)

Maile Ohye shares few tips and tricks to create Search Engine Optimization and Online Strategists using webmaster tool. 

Here is the video for you all to watch:
Source: Creating a SEO strategy (with Webmaster Tools!)

Checked with reference to the documents mentioned below…

Creating a SEO strategy 

- Using Webmaster Central as mock company
- Building an SEO strategy
  1. Understand searcher persona workflow 

Monday 11 November 2013

8 Basic Tips to Know Before Starting a Wordpress Blog

8 Basic Tips to Know Before Starting a Wordpress Blog



There are a number of different plugins and methods discussed pertaining to SEO for Wordpress. In some cases it can be complicated to know which strategy is better to get your blog started properly and quickly. You would also like to maintain a clean appearance to your blog to make it visitor search engine friendly.

Here are Eight Search Engine Optimization tips that will help you get all these accomplished.

SEO Tip #1: Use Targeted Keywords in the Post Titles

Blog post titles should make use of specific keywords and needs to be mentioned every frequently in the content. The titles should never be applied again as a different blog post title about the identical websites due to the fact this tends to mix up the search engines and impact your search rankings.

It is excellent strategy to make a collection of keyword phrases you want to focus on and keep these things useful for your blog post titles.

SEO Tip #2: Make Page Titles Interesting and Keyword- Rich

These should be carefully thought out. Use suitable keyword phrases that you would like to target. It is especially significant in case you are going to have a list of pages show up about the first page of your website.

Create your titles attractive and interesting in the first number of words and phrases. Stay away from avoidable words like “a” as well as “the” at the starting of the title, since you have a limited number of words and phrases to get the attention of the he/she searching the search engines for a theme.

SEO Tip #3: Use a Google Sitemap

This is the tool that can get your blog or website indexed more quickly by Google, and it's a need to have for any Wordpress website. It will help Google figure out what pages are on your blog or website.

You can create a sitemap using a basic plugin that enables you to activate the sitemap in the flip of a button.

SEO Tip #4: Ping your Posts

Each and every time you create a blog post you can ping your article to a number of several websites. This tends to give you additional visibility and also allow you to build backlinks in case your article is linked back by web owners. Every article should be pinged.
 

SEO Tip #5: Customize Your Permalinks

This is one of the most essential factors that can be done for a Wordpress blog in terms of SEO. You would like to get the title of your blog post in the URL itself.

This can be accomplished by customizing your permalink structure. Just type in /%postname%/ in the custom option and the blog post name will appear.

If you don't make the variations, the normal structure will show up in the URL, having a numbers and question marks. This will nothing at all for SEO, and your articles may not be grabbed as easily, and wouldn't grabbed as easily, and wouldn't rank as well.

SEO Tip #6: Create Tags

Creating tags allows the search engines after they are crawling your blog or website. They're only or two keywords and phrases that quickly explain what your article is all about.

Search engines use tags to help classify, index as well as discover your content faster. Tagging is usually done once you complete an article, and only take a few seconds to do.

SEO Tip #7: Do Some Linking

You are able to cross-link your posts to other posts mentioning on your blog or website. Either do this manually, or having a plugin.

In case you have a article that you think that is essential or a sales page on your blog, you can link to it and make the article or page have an importance place of its unique.

SEO Tip #8: Use an All-In-One SEO Pack

This plugin creates META tags immediately, or you can fix any META keywords and descriptions you would like.

It works nicely along with other plugins, and will give you the flexibility to try ranking for distinct keywords if you're not getting appropriately recognized for one.

Many website owners will not think about doing without this one SEO plugin and have seen remarkable results by making use of it. It could be added to pre-existing websites or blog as well if you want to try improving your rankings. Yoast pretty much already wrote one: The Definitive Guide to Higher Rankings for WordPress Sites.

There are other things that can be done to help you improve your SEO on a WP blog; but if you continue with the recommendations listed above, you'll be well on your way to having a blog that the search engines would love and pay attention to.

These recommendations will build a good clean blog pattern that can be duplicated time and time again as you build more blogs. You can easily set up, and you can slowly but surely add more plugins and items to obtain your site in a more desirable posting to really make it to the very best.

John Kuliko is a Search Engine Optimization Expert for Kuliko Canada. For more information on his seo services and web development services, go to the main website at http://www.kuliko.ca. Follow us on @JohnKuliko and on Google Plus at https://plus.google.com/111510151647324850887

Tuesday 5 November 2013

Basic On-Page SEO Tips That'll Boost Your Rankings

These are the factors that lies within your website and effect your search engine rankings or you can say on page optimization is mainly the way how your write the code of your website.

Example: -  
  • How to use your html elements
  • How to write title tags. Create a keyword rich title tags.  <title>Key One – Key Two- Key Three</title>
  • How to write meta tags. Create a keyword rich description. <meta name= “Description” content= “A natural description of your website, using your primary keyword first, and the second and third as you are able.”>
  • How to write anchor tag and alt tags. Create a keyword rich headline. Use an <H1> tag for your headline and be sure to put your main keywords into it early on.

Title Tag Optimization – 

 “Use Accurate/Descriptive Title for Your Page/Articles” 
Whenever a visitor or bot visit to your website or blog, the primary thing recognizable is your website or blog post title. Title tags are among the most essential On-Page SEO elements of your website. Your website or blog post title must be unique, Create a keyword rich title tags, for example - <title>Key One – Key Two- Key Three</title>. A Title less than 70 is suggested.
 Key One – Key Two- Key Three

Meta Description - 

“Only Add Tags to Post that Clearly Describe the Content”
Every search engine (Google, Yahoo & Bing etc) bot always check out the distinct Meta description of your post. This description performs a crucial role in your website and make sure you contain the relevant keywords of your posts. Create a keyword rich description, for example - <meta name= “Description” content= “A natural description of your website, using your primary keyword first, and the second and third as you are able.”>Meta description must be exceeding 160-170 character including spaces.

Here is the video for you all to watch: -

Create SEO Friendly URLs

“Have a Clean Permalink Structure” 
Having an SEO-friendly URL indicates search engines can easily discover what a webpage is concerning. When you contain punctuation marks, numbers as well as other characters, they've no chance of understanding what that URL is about, for example – http://www.example.com/?p=786 (Ugly URL) this link is an unfriendly URL to search engine but users to as well. http://www.example.com/seo-services (Good URL) and the second link have a better selection of rich keyword phrases in the URL as this improves online presence of your website over the search engine.

Check out the image below by MOZ that explains a SEO friendly URL structure –

SEO friendly URL structure Via Moz


Image Optimization - 

“Optimize Your Images and Use Alt Tags”  
You could not understand this, but images can create a large amount of traffic from image-based search engines Google Images, now is the time to optimize your website images for better SEO. If you have an image of the “Funny Dog”, your Alt Tag should read something like this:

Alt = “Funny Dog”
Funny Dog

Here is what the full image code should look like:

<img src=”http://www.example.com/funnydog.jpg” alt=”Funny Dog” />

The important thing to creating great alt tags includes three points:
  • Image needs an appropriate description, without keyword and key phrase stuffing.
  • It must be keyword rich.
  • It must be short and to the point.
A lot of those ways will not possess a huge influence on the image rankings on their own; however, if you combine all of them, you should see an increase in rankings. Google's Matt Cutts discusses the importance of alt tag…. Here’s his video

Write unique, interesting, beneficial content and put into practice all the points of this on-page SEO guidelines into your website and you're going to be ahead of the pack already! That’s it...

John Kuliko is a Search Engine Optimization Expert for Kuliko Canada. For more information on his seo services and web development services, go to the main website at http://www.kuliko.ca. Follow us on @JohnKuliko and on Google Plus at https://plus.google.com/111510151647324850887