Tuesday 5 November 2013

Basic On-Page SEO Tips That'll Boost Your Rankings

These are the factors that lies within your website and effect your search engine rankings or you can say on page optimization is mainly the way how your write the code of your website.

Example: -  
  • How to use your html elements
  • How to write title tags. Create a keyword rich title tags.  <title>Key One – Key Two- Key Three</title>
  • How to write meta tags. Create a keyword rich description. <meta name= “Description” content= “A natural description of your website, using your primary keyword first, and the second and third as you are able.”>
  • How to write anchor tag and alt tags. Create a keyword rich headline. Use an <H1> tag for your headline and be sure to put your main keywords into it early on.

Title Tag Optimization – 

 “Use Accurate/Descriptive Title for Your Page/Articles” 
Whenever a visitor or bot visit to your website or blog, the primary thing recognizable is your website or blog post title. Title tags are among the most essential On-Page SEO elements of your website. Your website or blog post title must be unique, Create a keyword rich title tags, for example - <title>Key One – Key Two- Key Three</title>. A Title less than 70 is suggested.
 Key One – Key Two- Key Three

Meta Description - 

“Only Add Tags to Post that Clearly Describe the Content”
Every search engine (Google, Yahoo & Bing etc) bot always check out the distinct Meta description of your post. This description performs a crucial role in your website and make sure you contain the relevant keywords of your posts. Create a keyword rich description, for example - <meta name= “Description” content= “A natural description of your website, using your primary keyword first, and the second and third as you are able.”>Meta description must be exceeding 160-170 character including spaces.

Here is the video for you all to watch: -

Create SEO Friendly URLs

“Have a Clean Permalink Structure” 
Having an SEO-friendly URL indicates search engines can easily discover what a webpage is concerning. When you contain punctuation marks, numbers as well as other characters, they've no chance of understanding what that URL is about, for example – http://www.example.com/?p=786 (Ugly URL) this link is an unfriendly URL to search engine but users to as well. http://www.example.com/seo-services (Good URL) and the second link have a better selection of rich keyword phrases in the URL as this improves online presence of your website over the search engine.

Check out the image below by MOZ that explains a SEO friendly URL structure –

SEO friendly URL structure Via Moz


Image Optimization - 

“Optimize Your Images and Use Alt Tags”  
You could not understand this, but images can create a large amount of traffic from image-based search engines Google Images, now is the time to optimize your website images for better SEO. If you have an image of the “Funny Dog”, your Alt Tag should read something like this:

Alt = “Funny Dog”
Funny Dog

Here is what the full image code should look like:

<img src=”http://www.example.com/funnydog.jpg” alt=”Funny Dog” />

The important thing to creating great alt tags includes three points:
  • Image needs an appropriate description, without keyword and key phrase stuffing.
  • It must be keyword rich.
  • It must be short and to the point.
A lot of those ways will not possess a huge influence on the image rankings on their own; however, if you combine all of them, you should see an increase in rankings. Google's Matt Cutts discusses the importance of alt tag…. Here’s his video

Write unique, interesting, beneficial content and put into practice all the points of this on-page SEO guidelines into your website and you're going to be ahead of the pack already! That’s it...

John Kuliko is a Search Engine Optimization Expert for Kuliko Canada. For more information on his seo services and web development services, go to the main website at http://www.kuliko.ca. Follow us on @JohnKuliko and on Google Plus at https://plus.google.com/111510151647324850887

2 comments:

  1. Simple but really helpful tips. Thanks for sharing with us John!!

    ReplyDelete
  2. Thank you for such a well written article. It’s full of insightful information and entertaining descriptions. Your point of view is the best among many. singapore seo consultant

    ReplyDelete