Google's Matt Cutts: Should I Use The Disavow Tool Even if There's Not A Manual Action On My Site

Matt Cutts, Google’s head of search spam, answers a question about meta descriptions in his latest video where a user writes in to ask:

Should webmasters use the disavow tool, even if it is believed that no penalty has been applied? For example, if we believe 'Negative SEO' has been attempted, or spammy sites we have contacted have not removed links.
James, Bristol, UK

 Here is the video for you all to watch:

Today's webmaster video: Should I use the disavow tool even if there's not a manual action on my site? http://t.co/w91HzJPIG9
— WMX (@googlewmc) November 20, 2013

Video Transcription

 The main purpose of the tool is for when you've done some “bad SEO” yourself, or someone has on your behalf.

At the same time, if you’re at all worried about someone trying to do negative SEO or it looks like there’s some weird bot that’s building up a bunch of links to your site, and you have no idea where it came from, that’s a perfect time to use Disavow as well.

I wouldn’t worrying about going ahead and disavowing links even if you don’t have a message in your webmaster console. So if you have done the work to keep an active look on your backlinks, and you see something strange going on, you don’t have to wait around. Feel free to just preemptively say, ‘This is a weird domain. I have nothing to do with it. I don’t know what this particular bot is doing in terms of making links.’ Just feel free to go ahead and do disavows, even on a domain level.

Checked with reference to the documents mentioned below…

• YouTube :http://www.youtube.com/GoogleWebmasterHelp
• Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/
• Webmaster Central: http://www.google.com/webmasters/

I find this video from an official twitter account @googlewmc. it's very informative and i enjoyed very much.

John Kuliko is a Search Engine Optimization Expert for Kuliko Canada. For more information on his seo services and web development services, go to the main website at http://www.kuliko.ca. Follow us on @JohnKuliko and on Google Plus at https://plus.google.com/111510151647324850887

Meta Description Is Important for Every Page

Google’s head of search spam Matt Cutts from discussing it further in a new Webmaster Help Video in response to the user-submitted question:

Is it necessary for each single page within my website to have a unique metatag description?
Walter, Leiden, Netherlands

Here is the video for you all to watch:

Video Transcription

 Cutts advised that you can have a unique metatag description or you can pick to have no metatag description. However, you should not have a duplicate metatag description. He also included that whenever you register and verify your website on free Google Webmaster Tools, the team will confirm if it recognizes identical metatag description or something worth avoiding.

Matt added that it is usually extremely hard for you to come up with a unique metatag for every page on your website. There are however, a couple of pages like the homepage or those that have important ROI that should have unique & hand made meta descriptions. But, in general, instead of have one meta tag description repeated again and again on your website, Cutts said he would either go ahead and make sure that there's a unique one for pages that really matter or just leave it off and Google will make the snippet for you. But, don't have the duplicate ones within the page.

Checked with reference to the documents mentioned below…

• YouTube Google Webmaster: http://www.youtube.com/GoogleWebmasterHelp
• Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/
• Webmaster Central: http://www.google.com/webmasters/

I find this video from an official twitter account @googlewmc. it's very informative and i enjoyed very much.

John Kuliko is a Search Engine Optimization Expert for Kuliko Canada. For more information on his seo services and web development services, go to the main website at http://www.kuliko.ca. Follow us on @JohnKuliko and on Google Plus at https://plus.google.com/111510151647324850887