Wednesday, 4 December 2013

Video: Matt Cutts Answering Questions To Content Stitching

Matt Cutts, Google’s head of search spam, answers a question about content stitching in his latest video where a user writes in to ask:
Can a site still do well in Google if I copy only a small portion of content from different websites and create my own article by combining all, considering I will mention the source of that content (by giving their urls in the article)?
Here is the video for you all to watch:

 Video Transcription

Yahoo especially used to really hate this particular technique,” says Cutts. “They called it ‘stitching’. If it was like two or three sentences from one article, and two or three sentences from another article, and two or three sentences from another article, they really considered that spam. If all you’re doing is just taking quotes from everybody else, that’s probably not a lot of added value. So I would really ask yourself: are you doing this automatically? Why are you doing this? Why? People don’t just like to watch a clip show on TV. They like to see original content.

They don’t just want to see an excerpt and one line, and then an excerpt and one line, and that sort of thing,” Cutts continues. “Now it is possible to pull together a lot of different sources, and generate something really nice, but you’re usually synthesizing. For example, Wikipedia will have stuff that’s notable about a particular topic, and they’ll have their sources noted, and they cite all of their sources there, and they synthesize a little bit, you know. It’s not like they’re just copying the text, but they’re sort of summarizing or presenting as neutral of a case as they can. That’s something that a lot of people really enjoy, and if that’s the sort of thing that you’re talking about, that would probably be fine, but if you’re just wholesale copying sections from individual articles, that’s probably going to be a higher risk area, and I might encourage you to avoid that if you can.

Checked with reference to the documents mentioned below…

I find this video from an official twitter account @googlewmc. it's very informative and i enjoyed very much.

John Kuliko is a Search Engine Optimization Expert for Kuliko Canada. For more information on his seo services and web development services, go to the main website at Follow us on @JohnKuliko and on Google Plus at

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