Monday, 2 December 2013

Understanding Google Hummingbird Algorithm Update By

Google Hummingbird

Google’s Biggest Algorithm Update Since 2001

Google officially announced the hummingbird algorithm update that affected 90% of all search queries on September 26, 2013.

Hummingbird aims to describe the “precision and speed” for which Google will now provide search result based around conversational, semantic search.

Previous Algorithms Incorporated Into Hummingbird

Hummingbird is a completely new algorithm that incorporates all previous algorithm including PageRank, Panda and Penguin. 

Current SEO strategies still apply. Social signals, relevant backlinks from reputable, established websites and quality content are just some of the 200 ranking factors that make up the Hummingbird algorithm. 

Semantic Search & User Intent

Hummingbird is based on semantic search technology. Semantic search seeks to understand the searcher’s intent and the meaning of the query rather than parsing through keywords used in the search query. Google is using “form based” or “template” queries to answer questions at scale in real time. You can see this evidenced clearly in a recent patent, “Interactive Query Completion Templates, introduced in Aug 29, 2013. 

Hummingbird aims to understand the entire query and provide accurate answer based on what searcher wants, rather than returning pages with SEO-friendly keywords used in the search query.

Improved Mobile Search

With so many searchers occurring on mobile devices, Hummingbird focuses heavily on mobile and voice search. It is also smarter at understanding conversational search and complex quires as questions. 

If your site is well optimized for mobile searches, you may see an increase in mobile traffic.

 Emphasis From “keywords” to “Answers”

Hummingbird represents a paradigm shift from keyword based search to conversational search. This means the algorithm is designed to return “content specific answer” rather than “keyword optimized web pages”

This means keyword research needs to more semantic and personalized for your target audience.

More Personalize Results

Hummingbird represents a paradigm shift from keyword based search to conversational search. Hummingbird aims to understand the user’s intent behind asking the question and context such as location, social connection on Google plus, previous searches and other information that Google already knows about the searcher. 

Organic search on Google is now much more personalized, and the same search can yield different results to a particular searcher, based on their unique circumstances and intent. 

Optimized For Your Target Audience Rather Than Keywords

Content that speaks directly to your target audience is now a priority. To rank on Google Search, figure out the many question potential customers many ask about your products and services, and produce subject relevant, meaningful and detailed answers that directly answers those questions.

If you are focused on addressing your customer’s needs you are more likely to rank according to Google’s Hummingbird Algorithm.

Article Source -

John Kuliko is a Search Engine Optimization Expert for Kuliko Canada. For more information on his seo services and web development services, go to the main website at Follow us on @JohnKuliko and on Google Plus at

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