Google’s Biggest Algorithm Update Since 2001
Google officially announced the hummingbird
algorithm update that affected 90% of all search queries on
September 26, 2013.
Hummingbird aims to describe the “precision and speed”
for which Google will now provide search result based around conversational,
semantic search.
Previous
Algorithms Incorporated Into Hummingbird
Hummingbird is a completely new algorithm that
incorporates all previous algorithm including PageRank, Panda and Penguin.
Current SEO strategies still apply. Social signals,
relevant backlinks from reputable, established websites and quality content are
just some of the 200 ranking factors that make up the Hummingbird algorithm.
Semantic
Search & User Intent
Hummingbird is based on semantic search technology.
Semantic search seeks to understand the searcher’s intent and the meaning of
the query rather than parsing through keywords used in the search query. Google
is using “form based” or “template” queries to answer questions at scale
in real time. You can see this evidenced clearly in a recent patent, “Interactive
Query Completion Templates, introduced in Aug 29, 2013.
Hummingbird aims to understand the entire query and
provide accurate answer based on what searcher wants, rather than returning
pages with SEO-friendly keywords used in the search query.
Improved
Mobile Search
With so many searchers occurring on mobile devices,
Hummingbird focuses heavily on mobile and voice search. It is also smarter at understanding
conversational search and complex quires as questions.
If your site is well optimized for mobile searches, you
may see an increase in mobile traffic.
Emphasis From “keywords” to “Answers”
Hummingbird represents a paradigm shift from keyword
based search to conversational search. This means the algorithm is designed to
return “content specific answer” rather than “keyword optimized web pages”
This means keyword research needs to more semantic and
personalized for your target audience.
More Personalize Results
Hummingbird represents a paradigm shift from keyword
based search to conversational search. Hummingbird aims to understand the
user’s intent behind asking the question and context such as location, social
connection on Google plus, previous searches and other information that Google
already knows about the searcher.
Organic search on Google is now much more personalized,
and the same search can yield different results to a particular searcher, based
on their unique circumstances and intent.
Optimized For Your Target Audience Rather Than Keywords
Content that speaks directly to your target audience is
now a priority. To rank on Google Search, figure out the many question
potential customers many ask about your products and services, and produce subject
relevant, meaningful and detailed answers that directly answers those
questions.
If you are focused on addressing your customer’s needs
you are more likely to rank according to Google’s Hummingbird Algorithm.
Article Source - http://araghu.wordpress.com/2013/12/02/understanding-google-hummingbird-algorithm-update/
John Kuliko is
a Search Engine Optimization Expert for Kuliko Canada. For more
information on his seo services and web development services, go to the
main website at http://www.kuliko.ca. Follow us on @JohnKuliko and on Google Plus at https://plus.google.com/111510151647324850887
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